最佳校园项目奖

2022雇主品牌创意大赛项目展映

最佳校园项目奖

普华永道

雇主品牌项目简介：

Aligned with the firm’s global talent strategy, PwC China’s FY23 campus recruitment campaign is themed “Empower the future with trust”, projecting its mission to inspire Gen Z to bring positive impact to society through the meaningful careers they can build at PwC, where they have oportunities to create and innovate across an unrivalled range of businesses across all industries.From August to December 2022, PwC China has planned a series of activities - including PwC A-cappella song, PwC real working experience 2-day livestreaming, Meet with PwC on campus, PwC day on metaverse - to build awareness, attract and engage with target students and drive applications.

项目创意与内容：

        项目目的：Attract and engage with target students that share the same purpose of “building trust and delivering sustained outcomes” with us and drive applications.

        项目策略：

Plan activities with the same theme of “Empower the Future with Trust” that cover the entire communication journey: Build awareness – A-Cappella song of “Empower the Future with Trust” (https://mp.weixin.qq.com/s/GQq3cQJd6G6wlI1chhtw6Q ); PwC real working experience 1-day livestreaming (https://mp.weixin.qq.com/s/DLos_JJsYq-Uw8drKEwkFg) Trigger consideration – Meet with PwC on campus Inspire Desire – immersive PwC Day on metaverse platform Refuse to lose – PwC campus community, a Wechat mini-app to connect offerees with PwCersthrough innovative events and concepts that resonate with Gen Z: Incorporatemetaverse concept and messages in key visual, FY23 campus recruitment kick off (https://mp.weixin.qq.com/s/mJrLi_jlAJRU1_78eIMJcg) and event interactions.

       项目背景：

       refer to above

       创意阐述：

       refer to above

营销传播：

        推广方式及手段：

        Wechat, Instagram, Douyin, Wechat Channel, etc.

        累计浏览量/阅读量：

        FY23 campus recruitment kick off Wechat post – over 120,000 views PwC real working experience 1-day livestreaming – over 68,000 live audiences.

       累计点击量/申请人数:

       work in progress

       累计推广渠道及各渠道投放数量

      work in progress